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Public Lies and Private Truths
Public Lies and Private Truths
An Anatomy of Public Relations
ISBN: 978-960-7901-15-6
Κατάσταση Έκδοσης: Κυκλοφορεί
Είδος: Βιβλίο
Μορφή: Χαρτόδετο
Θέμα: Δημόσιες σχέσεις
Γλώσσα: Αγγλική
Έτος Έκδοσης: 2000
Εκδότης: Liberal Books
Συγγραφέας: Mallinson, William
Διαστάσεις: 17 x 24 εκ
Σελίδες: 172 σελ.

Τιμή Εκδότη: 28,28 €

Τιμή E-shop: 25,45 €
Κατηγορία:
Περιγραφή

Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered. This highly informative and entertaining book is essential reading for public relations professionals, hopeful entrants and all those on relevant courses in PR, advertising and marketing.

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